Joplin rapper Jake J-Thrill Bennett is gearing up for the release of his new EP :(Emotions): on May 11th, but today you can watch a music video for the first single “Hype.” The new record is a chronological look into what it’s like to release something in today’s digital age and “Hype” is about the initial rush of excitement an artist feels after releasing new music.
The video for “Hype” has a real throwback quality to it with the VHS style production and splicing in a few crude, albeit well-placed, pop culture references. A thumping synth anchors the track, as Bennett’s precise words skip around the beat.
This is a great song and performance. The melody is strong and tuneful. Jake has an attractive vocal tone, and puts real feeling into the lyrics. The lyrics are interesting and meaningful with some punchy phrases. Without exaggeration, this is one of the best voices we have heard recently. We expect a great future for the artist.
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