Mountain Bird – It Won’t Be Easy

Mountain Bird (aka Adam Öhman) released his last EP in January, ‘DearBrainLetMeSleep’ was a detailed and honest insight into the life of someone battling with their mental health, a journey through lush electronic soundscapes and alluring synth textures. It marked the start of a new chapter sonically for the artist, who previously recorded either instrumentals or using guest vocalists. Now at the forefront of his own music, Mountain Bird has created the kind of moody, millennial pop which can define a generation.

We’re absolutely in love with Mountain Bird’s charming new single titled ‘It Won’t Be Easy’. The single arrived with a dramatic new music video directed by Erik Ögnelooh. Built around Adam alone in his car, the initial seizure-like choreography provides a stark physical representation of the control technology, and the digital white noise of social media, has over us in modern day society.

We love Mountain Bird’s writing style, not only does his performance throughout the track demand your attention but you can’t help but fall in love with his energy and his creative direction. Go ahead and give this a spin and discover your new favorite artist, interested in hearing more? Make sure to follow Mountain Bird.

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