ARA is a British singer-songwriter, born and raised in West London. Having a passion for music from an early age, she started writing and recording on her laptop, taking inspiration from jazz, downtempo contemporary R&B and minimal electronica, which led to carefully crafting a genre-defying sound.

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ARA released a heartfelt new record a couple weeks ago and upon hearing it for the first time we were immediately hooked, titled ‘Why’. ARA has a hypnotizing sense of power in her vocal work. A sort of blend between dark pop and R&B or electronic music. It’s an exciting track with a production style that’ll accelerate your day given the exhilarating instrumentation and melodic soundscape. Check it out for yourself and let us know what you think, and make sure to connect with ARA online.

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