Alex Porat – forgot to forgive

Alex Porat is a magnetic force. She delivers lighthearted pop with serious skill, effortlessly combining memorable melodies with fresh electronic production and crystalline vocal delivery.

You have to support the artists that inspire you. Their art, their time, and the love for the things they create shouldn’t be overlooked simply because things feels oversaturated. Magical things happen when you pay attention to the attitude and demeanor of an artist. They share a little piece of themselves with the rest of the world and when they have an important story to tell, it can change you forever.

But Alex Porat is one of the rare voices that not only demands your attention but has fully earned it. With her latest release, titled ‘forgot to forgive’, we experience just that. Her can do attitude on top of gorgeous visuals and heightened creativity, it’s everything we love about discovering new music.

“’forgot to forgive” is about being haunted by your past and being unable to move on. Growing up, I was taught that being able to forgive and forget was a powerful skill but I always had a really hard time forgiving and bad memories would stay with me for as long as I let them. To this day, I’m still trying my best to learn how to let go. I love how the video reflects an experience of sleep paralysis in connection with being haunted by people from the past. It mirrors the story the song tells and really brings to life the nightmare that a bad memory leaves you with.”